About Impact Product Copy
Meet Your Copywriter
Hi! I'm Heather, and I love turning good products into unforgettable ones through the power of words.
After spending 9 years in advertising and content optimization, I saw firsthand what makes people buy, and what makes them scroll past. For the past several years, I've been helping ecommerce businesses write copy that actually sells and keeps their customers coming back.
These days, you'll find me writing product and brand stories with true crime podcasts playing in the background. Don't worry, somehow that combination leads to surprisingly upbeat copy. Go figure.
What I Do Best
I'll handle the words while you handle the business. From product stories that sell to about pages with genuine personality, I write content that sounds like you at your best.
The Impact
Words can make or break a sale. Excellent copy doesn't just list features, it shows your customers exactly why they need your product or service in their lives. When your words work, customers click 'add to cart' or 'book now' because they understand the value, not because they're being hit over the head with sales pitches. I create copy that makes sense (and sells).